For the love of socks

ITO was born out of love for crafted socks and the love of a good story. Founded with a vision to prioritize sustainable and ethical practises and resources, ITO aims to keep tradition alive for tomorrow. ITO stands for a transparent, community driven approach, telling a story of craftsmanship and dedication while providing a platform open to the world to explore this Japanese legacy. Creating an opportunity to not only understand the rich history but also feel the high-quality comfort on your feet.

Founder of Good from day one limited, Max Ito, born in Hokkaido Japan, has been a fan of his Koryo-cho socks for many years and is therefore our natural ambassador to support this legacy to remain future proof. There is more to socks than meets the eye :)